VIKAE LIEN

As a design lead, my overall responsibilities to design, conceptualizing and executing brand campaigns across digital and physical activation. Collaborate with multiple stakeholders for concept ideation, establish visual directions, execute and prepare assets for delivery.

Studies have shown that we have 50 milliseconds before people have made their first judgments on a product and services, my goal is to deliver a compelling visual to capture their attention with a well-thought-out of product and communicates something that audience feels engaging, comforting and desirable.