Led the entire Monopoly Campaign end-to-end in-house across Sydney, Malaysia, and Hong Kong airports, overseeing concept development, creative direction, and final delivery across digital, POS, and in-store touchpoints. Produced the company’s first-ever animation video, managing storyboarding, design, and internal production. Collaborated closely with regional and local marketing teams to ensure brand consistency and seamless multi-channel execution, delivering high-quality, visually compelling content that enhanced shopper engagement and in-store experiences.